The Latest from Lola's Diner

Friday, January 23, 2009

Hyundai Assurance - Hyundai's Bailout Plan

Have you seen the commercials for Hyundai Assurance.

Basically if you lose your job (involuntary job loss) 12 months after purchasing or leasing a new Hyundai, they’ll take it back. No further financial obligation, no negative impact on your credit. How's that for a bailout?
Do you think this is a big promotional gimmick?
Do you think it will sell more Hyundai's?
Are you going out to buy a Hyundai?
This isn't an ad for Hyundai, I don't do those. The commercial just struck me as a very novel way of dealing with the current financial climate. What do you think?

Lola's Diner

1 comment:

On The Verge said...

I haven't seen this commercial yet. I actually think this is a pretty good idea. Everything is so uncertain these days at least you wouldn't have to worry about your car or your credit if you lost your job.

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